I came across this article by Donald Nelson, who is a search engine optimization specialist. I think the following explanation from Donald is as good as any as to what PageRank signifies (Mikes Money Making Mission has a PageRank 5). These are his words:
PageRank 0-2 shows that a site does not have many links and needs work. However, and this a big "however," it may not really affect your search engine rankings. I have a client with a page rank of 2 and his site ranks well, even number one, for several search terms in a fairly competitive industrial category. So PageRank is not everything; it may have an impact on your rankings and traffic, but in some cases it may not matter. In any case if you have a PageRank of 0-2, you can work on it through proper link building activity.
PageRank 3 can be OK in some cases but in highly competitive industries you should work to improve it.
PageRank 4 is quite a normal number and indicates that you have enough links in either quantity or quality to make your site competitive.
PageRank 5 indicates that a site has many links or links from authoritative sites, and that Google has good "trust" in the site. It is a respectable and attainable PageRank.
PageRank 6 is very difficult to attain. This rank indicates that the site has many links and links from respected places.
PageRank 7-10 is usually earned by large and established institutions or websites which have tremendous authority, due to the quantity and quality of the incoming links. It is extremely difficult to attain this ranking. You really have to be special to get it.
From the above it can be seen that, though of importance, PageRank isn't quite the God it is sometimes said to be - at least not in all circumstances.
It is of value to money making bloggers, however, because it signifies a certain something to prospective advertisers and is favoured within the world of sponsored posts. The higher the PageRank the more income potential from these two sources. Other websites are also often willing to pay for links to say a PR 5 or 6 site when wanting to rise up the ladder themselves.
Like everything else with blogging we should aim for our own objectives. What others are doing doesn't really matter. Fill the time we have to full advantage and - enjoy!
You can check your PageRank here and the prediction for your next Page Rank here.
Good luck,
Mike.
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