I have a bit of a 'thing' at the moment about search trends on the Internet. As I see it, it stands to reason that if you can associate a post, with something that is being searched for in great numbers, this could send hits to your blog.I don't mean in a spamming way, but if we keep an eye on trends there could well be something that is relative to the subject matter of our blogs.
Probably one of the best places to view these trends is on the aptly named Google Trends. This is the websites own description of what is on offer:
'With Hot Trends, you can see a snapshot of what's on the public's collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 100 fastest-rising search queries in the U.S.'
Hot trends are updated hourly, so you can always have an up to date picture of the top Google searches. You may, however, have noticed one drawback from the above description. They are USA trends only at the moment, though this will change in the future. I feel that, as the USA is the major player on the Internet, the information is still useful for all countries.
When you go to the site you can get a list of the top 100 trends. If you click on one of these a graph will come up, as below, plus lots of other info on the subject.
The above screen shot is for yesterday's number three trend - Ye Li. I'd never heard of her but she turns out to be a Chinese basketball player who is going to get married.Now if you had a sports or basketball blog, yesterday, it may well have been a good idea to have given Ye Li a mention. As you will see from the graph above, in a search sense, she was classed as 'Volcanic' - the top rating possible. As you work down the list of 100 keywords other classifications include On Fire, Spicy, Medium and Mild.
Looking at today's trends (at 3.30 p.m. UK time) there is nothing shown as Volcanic. The highest is a Medium. This could change rapidly at any moment, depending on what happens in the world or USA.
All I would suggest is that you watch any trends relative to your niche and then capitalise on them when you can.
I'm aware that some bloggers won't like this idea but I believe you have to give people what they want - not what you think they should want or what you want them to want.
What a lot of wants!
Get in on the volcanic action, just as the lava starts to flow.
Good luck,
Mike.
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