However there is another way of looking at things:
For whatever figure is bandied about the fact remains that about 95% of the world population don't have a blog at the moment. If we see things from this angle it stresses the real potential of blogging. There is still a massive market out there waiting to be conquered - and a lot of money to be made!
I've written before about how we have to look at blogging from a worldwide perspective and not as a localised project. Sure there will be blogs for local things, of interest to local readers only but most have the potential to be reached by people from all over the world.
A friend researched the following figures. As to how accurate these are I have no idea, they could all be a figment of his fertile imagination for all I know! I reckon the real truth, as to the number of blogs, is very difficult to ascertain and even more difficult to break down into specific countries. Anyway, for what it's worth:
- Australia: approx 410,000 blogs
Austria: approx 22,000
Belgium: approx 105,000
Brunei: approx 3,500
Canada: approx 750,000
China: approx 5.5 million
Croatia: approx 45,000
Czech: approx 5,500
Denmark: approx 5,500
Finland: approx 110,000
France: approx 3.5 million
Germany: approx 300,000
India: approx 120,000
Ireland: approx 79,000
Israel: approx 110,000
Italy: approx 220,000
Japan: approx 4.4 million
Malaysia: approx 12,000
Netherlands: approx 650,000
Philippines: approx 80,000
Poland: approx 1.6 million
Russia: approx 330,000
South Korea: approx 15 million
Spain: 1.7 million
Ukraine: 55,000
UK: 2.8 million
United States: approx 15-30 million
Treat the above as purely entertainment value!
From my own point of view, it's interesting that for a long time my stats showed that my main visitors originated from the UK and USA - often as high as 85%. This is now altering with a shift towards more Asian visitors. UK and USA visitors presently make up 65% of my visitors with Asia now having risen to 15%.I guess all of this just means: Think worldwide when considering affiliate and advertising programs.
Good luck,
Mike.
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