Lessons From State Of The Blogosphere

There is an interesting but long report on Technorati called State of the Blogosphere. If you are interested in all sorts of blogging stats and information you'll most likely find it within the report.

For example, on the subject of How Bloggers Attract Visitors, these are supposedly the most popular methods, though I'm a little suspicious of the number one!

1. List your blog on Technorati - 83% of bloggers do this.
2. Comment on other blogs - 77%
3. List your blog on Google - 73%
4. Tag your blog posts - 68%
5. Link to other blogs and hope for reciprocity - 64%
6. Participate in a blogroll - 54%
7. Get listed in a blog directory - 53%
8. Produce content for other blogs - 24%
9. Pay for online advertising - 4%

Regarding number 4 on the above list, it's interesting that Technorati's Top 100 Bloggers use tags more than two times as much as the next 500 and 19 times more than the next 5000 blogs. This illustrates the importance of using tags for every posts, and using them wisely.

The Top 100 also update their blogs more frequently. The elite 100 have twice as many postings as the next 500 and 12 times more than the next 5000.

There are lessons to be learnt from this State of the Blogosphere Technorati report as it covers a wide aspect of blogging in general.

Regarding making money with blogs: for those with over 100,000 unique visitors per month, in the survey, they produced an average income of $75,000. This, however, was slightly skewed by some top bloggers who have over one million uniques each month and had a considerably higher income. A truer figure for this group of 100,000+ was a median annual income of $22,000.

You can see the full report here.

Good luck,
Mike.

See also: 40 Ways To Get More Blog Traffic

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