Dissatisfied Customers Will Make Us Money

Here's some food for thought I read on CacheClosed.com. It's only a small part of an article but it describes how we, as money making bloggers, want dissatisfied customers! This is probably something different from the standard way most of us think.

We normally think that we want satisfied customers but if they are satisfied can we really motivate them to buy something? Here is a snippit from the article.

"Two things motivate all potential customers: a feeling of dissatisfaction and a desire for change. All good advertising creates a focused storyline with a singular message that stirs the emotional dissatisfaction in the audience and offers a solution that will initiate change.

Thank goodness people are insatiable for what's new and improved. We are a species motivated to constantly strive for more: more money, more power, more success, more stuff; and when we have more stuff, we want better stuff. We are in a constant state of desire. The advertisers job is to access that desire and push that motivational button so that the audience takes action.

The job of advertisers is to create dissatisfaction in its audience. If people are happy with how they look, they are not going to buy cosmetics or diet books; if people are happy with their old twenty-inch tube television they are not going to buy a sixty-inch LCD flat screen TV. If people are happy with who they are, where they are in life, and what they got, they just aren't customer-potential, that is, unless you make them unhappy.

Most cosmetic advertisements feature beautiful woman, igniting the promise that you too can look like a drop-dead glorious model if only you use their product. This approach is based on showing an ideal that the audience will undoubtedly be unable to stack-up against. The audience after seeing what they could look like, is no longer happy with what they do look like, and are now motivated to buy into the promise of change."

CacheClosed.com has some interesting stuff on their site - if you are dissatisfied with your lot that is! Go and read the full article.

Good luck,
Mike.

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