I had one of those 'odd' days yesterday with my celebrity blog - I had 3144 hits. Don't worry, this isn't going one of those 'how clever was that' type of posts.
I got the visits because of posts I wrote back on the 28th of June, and followed up on the 1st of July. All of a sudden this subject became very hot yesterday - but has already fallen away today.
Yesterday though the Google search engine sent around 2000 referrals my way but - guess what? All of those extra hits didn't do me any good at all financially. It was great for my stats but, as a lot of the visitors were Spanish speaking, they weren't interested in my various adverts and affiliate programs.
The moral of this story is that it's the right sort of visitors that we want, if we hope to make money - quality not necessarily quantity. In other words we have to attract a profile of customer to match our niche advertising.
It's sometimes difficult, in lots of cases, to define exactly what our niche is. Often there are various aspects to our subject matter. In the example I've been using the word celebrity covers a multitude of sins.
What is sort of celebrity? Movie or stage star, soap or Shakespeare actor, pop or opera singer, reality show contestant or one of those girls famous for doing nothing etc. etc. They all have a different 'audience'. It's necessary, therefore, to to be very specific when deciding on a niche. There are often niches within a niche.
It's also possible to try to cover too wide a range and endeavour to cater for too many types of people. For instance I tried to start a news blog recently, because the celebrity blog has gone quite well. I've 'given in' already, after giving some more thought to the idea. It's too vast a subject and there is too much competition even if looking for quirky stories.
Following on in a way from yesterday it's so important to define exactly what niche to go for and to also be aware of what profile of visitors will be reading our blogs.
To make money, there's a lot more to blogging than deciding on a vague niche and then plonking a few ads on the page.
Good luck,
Mike.
Celebrity Insider - Photos & News. The hot topic, which got all of those hits yesterday, was Ana Paula Oliveira a soccer referee (a real professional one) in Brazil who has decided to pose for Playboy magazine. She's a bit different to the referees I've seen in England!
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Kamis, 12 Juli 2007
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