YouGov have been in the news following one of their many surveys. This time it was on Brand Names within the UK. 3265 of their panel members accessed 1450 brands to come up with the top ones for the UK.
Microsoft came in as number one, knocking Coca-Cola off top spot, with Google at three but surprisingly no eBay on the list.
1. Microsoft
2. Coca-Cola
3. Google
4. BBC
5. BP
6. British Airways
7. Lego
8. Guinness
9. Mercedes-Benz
10. Cadbury
It's interesting that when the Superbrands Council marketing experts did a similar survey Google were in first place, followed by Apple and eBay.
YouGov require further Panel Members to complete surveys and polls for payment in USA, UK and the Middle East. They are a genuine company - I have made £42 ($84) with them to date.
Social Networking
Though the likes of Google and Yahoo dominate the Internet the big growth area is Social Networking. MySpace is by far the largest with 189 million users followed by Bebo with 35 million and Facebook with 30 million.
It is, however, Facebook and Bebo that are growing the fastest. So much so that, if they can continue increasing at their present exponential rate, they could be up with MySpace as early as next September. It's unlikely, however, that they could actually do this.
The UK Friends Reunited has now 19.6 million members and it is estimated that 53% of adults in Britain have joined. The website was started in a small semi-detached house before being purchased by the television company ITN for £175 ($350) million.
Worst Internet Words
Going back to YouGov they also did a survey on disliked new words associated with the Internet. The one considered worst by 2000 panel members was 'folksonomy', which started as an amalgamation of the words 'folks' and ' taxonomy'.
The survey was conducted to mark the 10th anniversary of the word 'weblog' - which is now, of course, shortened to 'blog'.
Other disliked words included netiquette (online etiquette), blook (book based on a blog) and webinar (online seminar).
The one I don't like is 'blogosphere.'
That's all for today.
Good luck,
Mike.
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