There's lots of info about SEO (Search Engine Optimisation) but I feel that the benefits of Technorati, especially tags, are sometimes overlooked.
A tag is simply a word, or maybe two or three, which categorise your blog posts (or videos and photos).
Now the strange thing is that many of the 'experts' that I have read say that you shouldn't have too many tags (categories) for your blog. You should limit these, they inform us, to a few subjects relative to the main subject matter of your blog.
I disagree with this entirely.
I've used well over 100 tags, or labels as they are called on Blogger, and I'm sure the list will get much longer. The reason why I use so many?
It's because tags bring Technorati referrals.
You therefore need, in my opinion, lots of them to cover all of the main points of what you have written about in your post. For example if you mention someone famous tag their name.
If you limit the number of tags, that you are willing to use, or have some predetermined ones that you stick to, you are limiting the potential number of visitors that you could get from Technorati. At least, that's how I see it.
"But if you use lots of tags (categories) on your blog this looks unwieldy and confusing," you might say.
Maybe, but it's not necessary to show all of these on your blog if you don't want to. There are ways to simply list the categories relative to the main subjects of your blog. For example, click on a tag to get the URL for the category and put this in your blog's side column. Leave out the ones not particularly relevant.
Personally I regard tags as second in importance to keywords.
For those that may not know tags are easy to use. With Blogger you simply list your chosen tags in the box marked 'Labels for this post' at the foot of each post before you publish them. That's it! Make sure though that your blog settings say 'Yes' to 'Send Pings'. (To check this go to 'Settings', click on 'Publishing' and then look at 'Send Pings' - this should be on 'Yes'.)
If your blog host doesn't allow you to do this as standard go to Using Technorati Tags which will give you the full info on what to do - and it also saves me explaining it all!
In saying all of this I am presuming, of course, that you are a Technorati member. I'm sure you are!
So that's my theme for today: tags. Use them to get visitors to your blog.
Oh and another bonus to using tags is that tagged posts often appear quite high in Google search results plus some of the other search engines also recognise tags.
Good luck,
Mike.
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