Firstly the words used for the tags need to be such that people would actually want to search for them. If you use a couple of words together (as one tag) it's no good putting a good keyword with something obscure, which I have seen. It's better to use the one keyword by itself.
My main point, or argument, is that if you stick to a set amount of tags (categories) you will miss out on possible referrals.
For example my blog might have main categories of: Money, Affiliates, Advertising etc., which is fine, but I would then have missed out on a lot of visitors from tags such as:
Konnie Huq - http://technorati.com/tag/Konnie+Huq - which produced 111 Technorati tag referrals.
Plus other tags such as Kate Middleton, WealthToolbox, zlio, Treasuretrooper, YouGov, mybloglog, Bloggers choice awards, blog directories, Helium etc. etc. All of which would not have been used if I stuck to a fixed set of main categories - and this would have meant a few hundred less visitors.
Tags In Action
Lets try and give an extreme, exaggerated example of how tags, not relevant to the main categories of this blog, may help bring visitors. I won't comment as to the value of such hits - though I believe there are benefits, but that's a whole separate discussion.
There is no denying that the best tags are going to be what's 'hot' in the news. I've looked through todays UK newspapers and there doesn't seem to be anything that's particularly sizzling. I'll therefore go for the Big Brother 08 programme that starts on UK television tonight, hosted by the awful Davina McCall.After the controversy of Big Brother 07 there's bound to be lots of unpleasant contestants, plucked from obscurity and seeking fame.
The Sun Newspaper claims that one of the people to be Big Brother house bound is Charley Uchea, cousin of the footballer Kieran Richardson. I can't believe I'm writing this!
Anyway, Charley Uchea is an attractive girl (there is a copyright photo here showing her half naked) and the Sun says, 'she is believed to have had a string of flings with top Premiership (soccer) players.' Now there's a surprise!
Okay that's enough Big Brother!
For Tags we'll include: Big Brother, Davina McCall, Charley Uchea.
We'll now see what happens.
I'm sure all of you UK readers will be glued to your TV tonight watching Big Brother. Me? I'll be watching The Apprentice.
Good luck,
Mike.
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