I often take a look at Michael Fortin's website as he knows what he is talking about - or at least appears to!An interesting article he has recently published is Brain-Burning Brand Names Boost Business. He talks about how important it is to choose the correct name for your business, product or domain name. He reckons that this is 'often the single, most important business decision you will ever make', and it's difficult to argue with this.
In his article he writes of his five basic guidelines for choosing a name. These are:
Suggestiveness
Spelling
Size
Singsong
Scalability
If we look at suggestiveness this means that it tells you what the product/website/blog is all about from it's name. With singsong he talks about how the name sounds, using perhaps alliteration, which is often known as 'head rhymes'. Examples of this are Coca-Cola, SiteSell, Krispy Kreme, No Brainer Blinds and so on. They stick in the mind.
Often we set up a blog, website or prodcut without giving it's name a lot of thought, when in essence it could be the tipping point of becoming successful.
Read the full article on Michael Forlin's website - link as above. Another article he has written on a similar theme is How To Make Your Name Memorable. It's food for thought.
Good luck,
Mike.
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