If you have a written a special article or post, something that you think will attract some link bait, is it actually best to use this as a blog post or should you perhaps create another website for your masterpiece?A bit of a long first sentence but I've been thinking about this for a couple of reasons.
Firstly I published some World War 2 Photos of London bomb damage as a Squidoo lens. As you may remember I'm doing a money making test on Squidoo.
The thing is, I had published these very same photos, for which I have the copyright, as a blog post on one of my now defunct blogs. On the blog they didn't get many hits and got lost amongst the other posts.
The same photos, however, on the Squidoo lens have had 55 different keyword combinations used for referrals from the Google search engine over the last seven days.
So the photos, with virtually the same text, worked much better on Squidoo than on a post on a run of the mill blog.
I was also reading another blog post Link Bait Launch Cycle where the writer suggested:
"Don't Publish Your Article/Idea As A Blog Post - blog posts are perceived as low value.So those two things got me thinking that it might be a good idea to test out an article or particular niche on a Squidoo lens. If it proves reasonably successful the idea could then be transferred to a proper website with it's own .com address. (You can get a .com for about $10).
Create a dedicated branded site, or dedicated branded page for your product, service or idea. By all means create a blog post to link to your branded site or page, but try to make the presentation of your idea different to what you normally do."
As you know I like to experiment and test things, it's really the only way to learn for yourself, so I may well now test out ideas on Squidoo lenses.
I would add though, that some of my other Squidoo lenses aren't getting any referrals from search engines - again this illustrates the benefit of testing things out.
We shall see but, as I often say, food for thought.
Good luck,
Mike.
