As you may have read in previous posts I've been playing around with various money making programs and reporting on them.Then Matt Jones left a comment saying, "If you need something to promote, why not create and sell your own product?"
And Matt is absolutely right. Why flog someone elses stuff when you can make more money promoting your own products?
I think this idea goes right across the board of blogging. You could also ask yourself, for example: Why run AdSense ads when you could run your own? Why do sponsored posts through a third party when you could do your own?
The more this idea goes around in the mind the better it gets.
I do take ads direct on my celebrity blogs, and all of the profit is mine, but I must admit I haven't promoted any of my own 'products'.
Own products work. I know this from my magazine publishing days when I used to sell all sorts of manuals. Some of these were written by me and with others I bought the resale rights.
I know that How To information is big business and enormously profitable. The added beauty is that once you have created your manual / guide / ebook, or whatever, you have this for life.
In other words the same material can be reproduced for many years with perhaps just a few updates to keep everything current.
I used to have a portfolio of manuals and How To books, dozens and dozens of them, which I sold over and over again. When I felt they were getting a bit tired I then sold the reprint rights to others for added income.
So I think that Matt has really hit the nail on the head.
It's fine to promote various affiliate and PPC programs but just think if all of the profits were yours and yours only.
This doesn't mean that this is a quick way to riches. All blogs need the same basics to succeed. The main one being traffic. Quality traffic.
Own products - food for thought.
Good luck,
Mike.
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