A while back Darren Rowse wrote an informative post about ways to find new RSS subscribers.I'm not going to repeat what he said but subscribers are of value, not only because they read your blog often, but also because they are a kind of status symbol that will impress prospective advertisers.
I found that once I placed information about how to subscribe in a prominent position on my blogs the numbers went up. This probably sounds obvious but a lot of bloggers seem to just tuck the subscriber info towards the bottom of a side column or somewhere similar.
The fact is that we are all a bit lazy and won't bother to search out a blog's subscriber details but, if we can't miss it, then we might just 'sign up.'
Another way to promote RSS feeds is to use the URL on forums and other such places instead of the blog address. This way readers can see what your blog is all about and can also subscribe at the same time.
A little thought can bring more subscribers.
But don't just think subscribers, it isn't everything - we also need regular new blood if we want to make money.
Good luck,
Mike.
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