It's all an illusion.
Life, happiness, blogging and so on. Everything is as we think it is, so there isn't actually any reality.
What's this all got to do with making money?
Well if we publish a blog we create an impression on readers and it's up to us to cultivate that impression so that it is in our favour.
Very few readers actually really know you or I. All they have is an idea as to what we are like and they can only judge this by what we write, maybe photos and the layout of our blogs.
I guess what we have to do is to step back occasionally and look at our blogs and ask ourselves what sort of impression we are creating. Good? Bad? Indifferent? A winner? A loser? Knowledgeable? Ignorant?
It's actually quite important.
If the blog is a mess, the spelling all over the place and so on are readers going to believe what we say? Probably not of we can't even do the basics.
Unfortunately a lot of success is based on appearance and how people see us in their mind's eye.
As an example when I published my magazines I did most of the work, other than the printing, myself. But I never gave this impression. My home was my business but the address became 'Xxxxxx House' instead of just a road number and I always tried to write and sound positive.
I used to get quite a few phone calls so my wife would answer the phone, with the name of my business, and then 'transfer' the call to me. It looked like I had staff!
We used to laugh about it. I remember one guy asking my wife if Mike Perry was in the building on that particular day. She said she would check!
And that is how life is.
It's not who or what we are. It's what people think we are that matters.
Does all of this matter?
Not completely, but in business it can give us an edge or slight advantage.
Something to ponder when you have time.
Good luck,
Mike.
P.S. John has told me that he's done another edition of his Proven Earners Carnival. If you also go to his home page you'll find lots of links to articles / posts on other Carnivals.
