Blogging is a strange old world in that it is often very repetitive within some niches. By this I mean that the same, or very similar, story or idea is repeated over and over.A situation then arises which, even if something isn't exactly true, it starts to become virtually true in many readers eyes. In this way certain myths and beliefs come about.
Of course this repetition can work to our advantage if we are the source of the initial story or idea. Lots of inward links can follow. It's the way link bait works.
However this copying of the same something or other can also cause a lot of mistruths to circulate. You only have to look at the celebrity world to see this and also, dare I say, within the money making niche.
I was reminded of all of this when reading something attributed to Jill Whalen of HighRankings.com whereby she crushed a few SEO myths that are often generally circulated. A few examples:
You need to submit URL's to search engines. Not true, as long as you have an inward link to your site it will be found and indexed.
You need to make your keywords bold or maybe italic. Not true.
You need a Google Sitemap. This won't change or alter your site ranking and is not needed for the average website.
Duplicate content will get your site penalised. Not true, though search engines will filter out the duplicates in favour of the original copy (or what they believe to be the original).
Reciprocal links do not have any value. Not true, they are very helpful especially if from the right site.
Frequent spidering helps rankings. Not true, so those tools of how often your blog is spidered aren't really of value.
There are lots more besides these but the message is, as with reading the tabloids, take everything with a pinch of salt. What someone writes on a blog isn't necessarily true, no matter what their reputation.
There is nothing like personal experience in life to discover what is myth and what is actually true.
Good luck,
Mike.
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