So how do we make a blog or website successful?The answer is really quite simple: fulfil a need.
Once we know the need, or niche, that we want to fill we should talk about the benefits that this will bring to our readers.
Everyone wants benefits from life whether this be financial, with relationships, spirituality, some short term solution or whatever.
Why do we want to be successful with our blogging?
Perhaps because of the benefits this will give us - financial, prestige, status etc.
Why do we want a relationship?
Perhaps because of the benefits this will give us - companionship, love, sex, children etc.
Why do we want to make money?
Perhaps because of the benefits this will give us - security, freedom, food etc.
And so it goes on in every aspect of our lives. We all have needs to be filled and the successful people are those who tell us, or infer, that they know how to fulfil these needs.
It's why 'How To' manuals and information is successful and profitable.
When I used to publish magazines I also sold 'How To' manuals on all sorts of things. These fulfilled a need - a need for answers and solutions. So they gave benefits to the readers - and made me money as well - a fair deal!
If we want to sell or promote something we should hone in on the benefits not the features.
We don't need to know, for example, that a lawnmower has a super duper new fangled engine. What we want to know is that it will benefit us by cutting our lawn in double quick time leaving the grass looking perfect - for others to admire.
The formula, therefore, to be successful with blogging or with anything else in life is:
(1) Find a need to fill.
(2) Tell others about the benefits.
(3) And be successful.
Good luck,
Mike.
