PageRank Is Silly!

There seems to have been much beating of chests and aggravated cries since the new PageRank has been released. Many money making blogs, and others as well, have found their PR's have been reduced and some quite dramatically. Oh dear!

Rumours abound as to why this has happened. Everything from selling links and too many exchange links to interlinking blogs and - well all sorts of theories.

I think what is illustrated is how silly PageRank really is!

An example, take the excellent ProBlogger which has now been reduced to a PR4 and compare this with one of my one page blogs How To become Wealthy (HTBW) which also has a PR4 and is allowed to stagnate. It's only ever had one post and I can't remember when I last visited it myself.

Problogger gets 10,000+ readers a day and is packed with several years of good, sound information. HTBW averages 5 - yes 5 hits per day! According to PageRank, in theory, HTBW is as 'important' as Problogger. How silly is that?

The drop in many bloggers PR's also emphasises the power of Google. They can virtually do what they want with PR and penalise who they want. Really a grading or ranking system should be independent of any major company.

It's true that PR can affect sponsored posts, and perhaps the value of ads and links, but the real questions we have to ask ourselves is:

(1) What is the purpose of us blogging?
(2) What is our traffic?

These are what really matters. Are we blogging to make money, promote a product, to inform others, to give our opinions etc? Whatever it is just get on with it! And you'll most likely succeed, whatever your intentions, if you increase your traffic to a healthy supply. Q.E.D.

So what if PR doesn't like us any more (I've also got Technorati not liking me!). It doesn't matter as long as we keep things in proportion. We can overcome anything with a little thought and perhaps a change of strategy.

Whatever your PR,

Good luck,
Mike.

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